Legal
Privacy notice
What happens to the information you send us through this website.
Draft — not yet approved
This notice was written for the rebuild on 27 July 2026and needs review before launch. It could not be carried over from the existing site, because that page is unedited WordPress placeholder text — every section begins “Suggested text:” and it gives the website address as http://hf.local. Retention periods and the lawful basis for processing still need to come from H&F.
Who we are
This website is operated by H & F International Limited, an auction house with its saleroom at 69 Station House, Station Road, Fordham, Ely, Cambridgeshire CB7 5LW. You can reach us on 01638 453300 or at auctioninfo@hfinternationalltd.com.
TODO(client): confirm the registered company number and the registered office to be named here, and add an ICO registration number and a named data protection contact if H&F has one.
What this notice covers
This notice covers this website only. Bidding, registration and payment happen on a separate platform operated for us by Auction Technology Group, and that platform has its own privacy notice which governs the information you give it when you register to bid.
Information we collect through this website
There are two forms on this website, and they are the only way it collects personal information about you. We do not use tracking or advertising cookies, and there is no third-party form embed, chat widget or advertising pixel anywhere on the site.
- The valuation request form asks for your name, an optional company name, your email address, an optional phone number, what you would like to sell, roughly how many items, a free-text description and the location of the items.
- The enquiry form asks for your name, an optional phone number, your email address, what your enquiry is about and your message.
When you submit either form we also record the time of submission and, briefly, your IP address. The IP address is used only to limit how many times the same connection can submit a form, which is what stops the forms being used to send spam. It is held in memory for a short period and is not written to a database or included in the email we receive.
What we do with it
Form submissions are sent to us by email, to auctioninfo@hfinternationalltd.com, using the email delivery service Resend. A copy is also sent to the email address you gave us, so you have a record of what you sent. We use what you tell us to answer your enquiry or prepare your valuation, and for nothing else.
We do not sell your information, and we do not add you to a marketing list because you used one of these forms.
TODO(client): if H&F does market to past enquirers, or passes valuation enquiries to a CRM or to any third party, that has to be stated here.
Who else is involved
- Vercel hosts this website and processes the technical request data any web server sees, such as your IP address and browser type.
- Resend delivers the emails generated by the two forms.
Both are processors acting on our instructions. TODO(client): confirm data processing agreements are in place with both, and state where each stores data.
Analytics
We use Vercel Analytics and Vercel Speed Insights to understand which pages are visited and how quickly they load. These do not use cookies and do not build a profile of you or follow you across other websites.
Cookies
This website sets no cookies of its own. If that changes — for example if advertising or a chat tool is added later — this notice and a cookie banner will be needed before it goes live.
Call recording
H&F records incoming telephone calls. The detail of that policy, including how long recordings are kept and who they may be shared with, is set out in our terms and conditions.
How long we keep it
TODO(client): H&F needs to state actual retention periods for enquiry and valuation correspondence. This section cannot be completed from the code, and a privacy notice without retention periods is incomplete under UK GDPR.
Your rights
Under UK data protection law you can ask us for a copy of the personal information we hold about you, ask us to correct it if it is wrong, ask us to delete it, or object to how we are using it. Write to us at auctioninfo@hfinternationalltd.com and we will respond within one month.
If you are not satisfied with how we have handled your information you can complain to the Information Commissioner’s Office at ico.org.uk.
Sections marked TODO(client) are gaps that need H&F’s input rather than a developer’s guess. This is an accurate description of what the website does; it is not legal advice, and it should be checked by whoever handles H&F’s data protection.
